Alison Rose is VP HEOR at Prime HCD, bringing over 20 years of experience in the design and delivery of evidence to inform healthcare decisions.
Alison has led complex, multinational programmes spanning primary and secondary research, including observational studies, data analytics, preference & QoL research and elicitation exercises.
At Prime HCD, Alison plays a key role in shaping the strategic direction of projects to address unmet needs, ensuring alignment between technical HEOR solutions and broader market access objectives. Alison works closely with internal and external stakeholders to drive informed decision-making and to adapt evidence strategies in response to evolving challenges.
Alison holds an MA in Population Studies (Demography) from the University of Liverpool.